New brands: performance and measurement

Singh, Jaywant and Wright, Malcolm (2016) New brands: performance and measurement. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 186-198. ISBN 9780415747905

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Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 24 Apr 2016 15:18
Last Modified: 04 Sep 2016 09:50

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