Improving agent-based models of diffusion

East, Robert, Uncles, Mark D, Romaniuk, Jenni and Lomax, Wendy (2016) Improving agent-based models of diffusion. European Journal of Marketing, 50(3/4), pp. 639-646. ISSN (print) 0309-0566

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Item Type: Article
Uncontrolled Keywords: Agent-based modeling, ABM, word of mouth, WOM, diffusion, social networks, modeling assumptions
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Susan Miles
Date Deposited: 15 Apr 2016 10:38
Last Modified: 12 Oct 2017 15:50

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