Estimates of the absolute and relative strengths of diverse alcoholic drinks by young people

Walker, Stephanie, Higgs, Suzanne and Terry, Philip (2016) Estimates of the absolute and relative strengths of diverse alcoholic drinks by young people. Substance Use and Misuse, 51(13), pp. 1781-1789. ISSN (print) 1082-6084

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There was low but significant concordance between participants' rank-orderings of drinks by strength, and the correlation of mean ranks with correct ranks was also significant. However, their explicit estimates of the numbers of "units" in the drinks, and their % ABV values, often diverged dramatically from actual values. Participants tended to overestimate the unit contents of spirit-based drinks but underestimated the unit contents of beers and wine; women were consistently less accurate than men, typically making greater underestimates for commonly-consumed drinks. Over one-third of the sample reported that strength influenced drink choice, but its importance ranked below flavor and cost; drink strength might contribute to drink choice depending on the drinking situation. Conclusion/Importance: Young drinkers (women especially) have a poor awareness of the alcohol contents of different drinks, particularly wines and beers, but they make better judgments of relative strength.

Item Type: Article
Research Area: Allied health professions and studies
Faculty, School or Research Centre: Faculty of Arts and Social Sciences (until 2017) > School of Psychology, Criminology and Sociology (from November 2012)
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Depositing User: Katrina Clifford
Date Deposited: 26 May 2016 12:27
Last Modified: 30 Aug 2017 10:50

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