Positioning strategies in business markets

Kalafatis, Stavros P., Tsogas, Markos H. and Blankson, Charles (2000) Positioning strategies in business markets. Journal of Business & Industrial Marketing, 15(6), pp. 416-437. ISSN (print) 0885-8624

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 10 Nov 2008
Last Modified: 25 Sep 2017 09:18
DOI: https://doi.org/10.1108/08858620010349501
URI: http://eprints.kingston.ac.uk/id/eprint/3423

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