The erosion of repeat-purchase loyalty

East, Robert and Hammond, Kathy (1996) The erosion of repeat-purchase loyalty. Marketing Letters, 7(2), pp. 163-171. ISSN (print) 0923-0645

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law (until 2017)
Depositing User: Kim Forbes
Date Deposited: 25 Sep 2008
Last Modified: 03 Dec 2009 11:16

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