Complaining as planned behaviour

East, Robert (2000) Complaining as planned behaviour. Psychology and Marketing, 17(12), pp. 1077-1095. ISSN (print) 0742-6046

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Item Type: Article
Uncontrolled Keywords: buyer-seller interaction, planned behaviour, complaint, reasoned action, model, intentions, attitudes
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law (until 2017)
Depositing User: Kim Forbes
Date Deposited: 25 Sep 2008
Last Modified: 07 Apr 2011 07:53

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