The service brand as relationships builder

Dall'Olmo Riley, Francesca and de Chernatony, Leslie (2000) The service brand as relationships builder. British Journal of Management, 11(2), pp. 137-150. ISSN (print) 1045-3172

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Item Type: Article
Uncontrolled Keywords: relationship marketing, the brand, branding process, service, organizational-behavior, reputation, quality
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 04 Aug 2008
Last Modified: 07 Apr 2013 09:32
DOI: https://doi.org/10.1111/1467-8551.t01-1-00156
URI: http://eprints.kingston.ac.uk/id/eprint/3386

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