Evaluations of co-brands: a two-country comparison

Anderson, Mark and Martins da Silva, Peter (2015) Evaluations of co-brands: a two-country comparison. Expert Journal of Marketing, 3(2), pp. 51-61. ISSN (online) 2344-6773

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Anna Englund
Date Deposited: 07 Jan 2016 14:26
Last Modified: 07 Jan 2016 14:26
URI: http://eprints.kingston.ac.uk/id/eprint/33780

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