Examining the impact of add-on product features as an inferential cue

Anderson, Mark (2015) Examining the impact of add-on product features as an inferential cue. Journal of Accounting & Marketing, 4(1), ISSN (online) 2168-9601

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Anna Englund
Date Deposited: 07 Jan 2016 14:20
Last Modified: 07 Jan 2016 14:20
DOI: https://doi.org/10.4172/2168-9601.1000125
URI: http://eprints.kingston.ac.uk/id/eprint/33777

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