How positioning strategies affect co-branding outcomes

Wason, Hilary and Charlton, Nathalie (2015) How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2, p. 1092192. ISSN (online) 2331-1975

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Katrina Clifford
Date Deposited: 28 Nov 2015 15:23
Last Modified: 28 Nov 2015 15:23
DOI: https://doi.org/10.1080/23311975.2015.1092192
URI: http://eprints.kingston.ac.uk/id/eprint/33311

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