Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand

Singh, Jaywant and Crisafulli, Benedetta (2017) Case study 4: Managing customer complaints: the case of Imperial Orchid Hotels in Thailand. In: Roy, Sanjit Kumar , Mutum, Dilip S. and Nguyen, Bang, (eds.) Services marketing cases in emerging markets: an Asian perspective. Cham, Switzerland : Springer International. pp. 35-44. ISBN 9783319329680

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Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 06 May 2016 10:45
Last Modified: 15 Aug 2018 10:09
URI: http://eprints.kingston.ac.uk/id/eprint/32906

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