Good customers: the value of customers by mode of acquisition

Uncles, Mark D., East, Robert and Lomax, Wendy (2013) Good customers: the value of customers by mode of acquisition. Australasian Marketing Journal, 21(2), pp. 119-125. ISSN (print) 1441-3582

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Leadership, HRM and Organisation) (until July 2013)
Depositing User: Jonathan East
Date Deposited: 28 Oct 2015 09:59
Last Modified: 28 Oct 2015 09:59
DOI: https://doi.org/10.1016/j.ausmj.2013.02.003
URI: http://eprints.kingston.ac.uk/id/eprint/32771

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