Marketing downloads: a student led teaching innovation

Wason, Hilary (2015) Marketing downloads: a student led teaching innovation. In: Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation; 10-11 Sep 2015, Nottingham, U.K.. (Unpublished)

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Abstract

Marketing Downloads is a teaching innovation used to develop a range of academic and social skills within and outside the classroom. It embraces the principle of self-directed learning where students identify and research a marketing issue of interest to them, then prepare a discussion topic to present to other students.

Item Type: Conference or Workshop Item (Lecture)
Event Title: Researching, Advancing & Inspiring Student Engagement (RAISE) Conference 2015: Student Engagement: Inspiring Innovation
Organising Body: Researching, Advancing & Inspiring Student Engagement (RAISE) network
Research Area: Business and management studies
Education
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Hilary Wason
Date Deposited: 03 Nov 2015 14:38
Last Modified: 03 Nov 2015 14:38
URI: http://eprints.kingston.ac.uk/id/eprint/32530

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