Antecedents of word of mouth behaviour among female grocery shoppers in Iran

Harris, Patricia and Khatami, Nasim Alsadat (2017) Antecedents of word of mouth behaviour among female grocery shoppers in Iran. Journal of Islamic Marketing, 8(1), pp. 2-15. ISSN (print) 1759-0833

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Additional Information: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://eprints.kingston.ac.uk . Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Susan Miles
Date Deposited: 06 Aug 2015 08:54
Last Modified: 29 Jun 2018 16:42
DOI: https://doi.org/10.1108/JIMA-02-2015-0014
URI: http://eprints.kingston.ac.uk/id/eprint/32221

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