The cigarette box as an advertising vehicle in the UK : a case for plain packaging

Dewe, Michaela, Ogden, Jane and Coyle, Adrian (2015) The cigarette box as an advertising vehicle in the UK : a case for plain packaging. Journal of Health Psychology, 20(7), pp. 954-962. ISSN (print) 1359-1053

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This research aimed to study tobacco advertising between 1950-2003 and to evaluate the role of the cigarette box in advertising. Tobacco company advertisements (n = 204) were coded for content and meanings used to promote their product. There was a significant shift from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. It is argued that the cigarette box has absorbed the meanings associated with smoking and has become an effective vehicle for advertising. It is also argued that this can only be minimised with plain packaging.

Item Type: Article
Uncontrolled Keywords: advertising, content analysis, plain packaging, smoking, tobacco
Research Area: Allied health professions and studies
Faculty, School or Research Centre: Faculty of Arts and Social Sciences (until 2017) > School of Psychology, Criminology and Sociology (from November 2012)
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Depositing User: Katrina Clifford
Date Deposited: 21 May 2015 15:40
Last Modified: 26 Mar 2020 13:31

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