Developing principles for mobile marketing communications

Anderson, Deborah and Lynn, James (2012) Developing principles for mobile marketing communications. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Deborah Anderson
Date Deposited: 04 May 2015 09:04
Last Modified: 04 May 2015 09:04
URI: http://eprints.kingston.ac.uk/id/eprint/31539

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