Corporate brand expressions in business-to-business companies’ websites : evidence from Brazil and India

Simoes, Claudia, Singh, Jaywant and Perin, Marcelo G. (2015) Corporate brand expressions in business-to-business companies’ websites : evidence from Brazil and India. Industrial Marketing Management, 51, pp. 59-68. ISSN (print) 0019-8501

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Item Type: Article
Uncontrolled Keywords: corporate branding, financial performance, b2b, website, emerging economies
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 10 Apr 2015 14:57
Last Modified: 30 Nov 2018 03:05
DOI: https://doi.org/10.1016/j.indmarman.2015.05.017
URI: http://eprints.kingston.ac.uk/id/eprint/31327

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