Consumer behaviour: applications in marketing

East, Robert, Wright, Malcolm and Vanhuele, Marc (2008) Consumer behaviour: applications in marketing. London, U.K. : Sage Publications Ltd. 334p. ISBN 9781412934312

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Item Type: Book
Physical Location: This book is held in stock at Kingston University Library
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law (until 2017)
Depositing User: Robert East
Date Deposited: 23 Jul 2008
Last Modified: 05 Aug 2010 11:21

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