The role of perceived value in vertical brand extensions of luxury and premium brands

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2015) The role of perceived value in vertical brand extensions of luxury and premium brands. Journal of Marketing Management, 31(7-8), pp. 881-913. ISSN (print) 0267-257X

Actions (Repository Editors)

Item Control Page Item Control Page