The decay of positive and negative word of mouth after product experience

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2014) The decay of positive and negative word of mouth after product experience. Australasian Marketing Journal, 22(4), pp. 350-355. ISSN (print) 1441-3582

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Faculty of Business and Law (until 2017)
Depositing User: Christopher Hand
Date Deposited: 05 Dec 2014 11:06
Last Modified: 05 Dec 2014 11:06
DOI: https://doi.org/10.1016/j.ausmj.2014.10.001
URI: http://eprints.kingston.ac.uk/id/eprint/29775

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