Galan Ladero, M. Mercedes, Galera Casquet, Clementina and Singh, Jaywant (2015) Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), pp. 52-70. ISSN (print) 1465-4520
Official URL: http://dx.doi.org/10.1002/nvsm.1517
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