Analysis of factors contributing to the appropriate formulation, implementation and control of CSR

Bird, Rachel and Raman, Adam (2008) Analysis of factors contributing to the appropriate formulation, implementation and control of CSR. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 13 Nov 2014 15:28
Last Modified: 13 Nov 2014 15:28
URI: http://eprints.kingston.ac.uk/id/eprint/29294

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