Promoting the avoidance of high-calorie snacks. The role of temporal message framing and eating self-efficacy

Churchill, Susan, Good, Anna and Pavey, Louisa (2014) Promoting the avoidance of high-calorie snacks. The role of temporal message framing and eating self-efficacy. Appetite, 80, pp. 131-136. ISSN (print) 0195-6663

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Background: Message framing outcomes of healthy behaviours as occurring 'every day' vs. 'every year' can influence the temporal proximity and perceived likelihood of these outcomes. However, it is not known how pre-existing beliefs such as confidence in one's ability to perform health-related behaviour interact with such messages. Objective: The purpose of this research was to investigate whether eating self-efficacy moderates the effect of temporal framing (day-frame vs. year-frame) on snacking behaviour. Methods: Participants (N = 95) completed the short form of the Weight Efficacy Lifestyle Questionnaire (WEL-SF) and read either a day-framed or year-framed message about the health benefits associated with avoiding snacking. Consumption of snacks was reported 7 days later. Findings: For those with low levels of eating self-efficacy (WEL-SF score < 4.3 on a 7-point response scale), the year-framed message was associated with lower levels of snacking than the day-framed message. Discussion: The current research identifies a key role for eating self-efficacy in shaping recipients' responses to temporally framed messages about the health benefits associated with the avoidance of snacking.

Item Type: Article
Uncontrolled Keywords: snacking, eating self-efficacy, persuasive communication, message framing, temporal framing
Research Area: Psychology
Faculty, School or Research Centre: Faculty of Arts and Social Sciences (until 2017) > School of Psychology, Criminology and Sociology (from November 2012)
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Depositing User: Automatic Import Agent
Date Deposited: 11 Dec 2014 14:21
Last Modified: 20 Jan 2015 16:01

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