The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content

Colbert, M., Oliver, A. and Oikonomou, E. (2014) The Effect of Credibility of Host Site Upon Click Rate Through Sponsored Content. In: 9th International Conference on Persuasive Technology; 21-23 May 2014, Padua, Italy. (Lecture Notes in Computer Science, no. 8642) ISSN (print) 0302-9743 ISBN 9783319071268

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