The measurement of cannibalization

Lomax, Wendy, Hammond, Kathy, East, Robert and Clemente, Maria (1996) The measurement of cannibalization. Market Intelligence & Planning, 14(7), pp. 20-28. ISSN (print) 0263-4503

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Wendy Lomax
Date Deposited: 07 May 2008
Last Modified: 03 Dec 2009 11:09

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