Attitudes, norms, identity and environmental behaviour: using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme

Nigbur, Dennis, Lyons, Evanthia and Uzzell, David (2010) Attitudes, norms, identity and environmental behaviour: using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme. British Journal of Social Psychology, 49(2), pp. 259-284. ISSN (print) 0144-6665

Full text not available from this archive.

Abstract

In an effort to contribute to greater understanding of norms and identity in the theory of planned behaviour, an extended model was used to predict residential kerbside recycling, with self-identity, personal norms, neighbourhood identification, and injunctive and descriptive social norms as additional predictors. Data from a field study (N=527) using questionnaire measures of predictor variables and an observational measure of recycling behaviour supported the theory. Intentions predicted behaviour, while attitudes, perceived control, and the personal norm predicted intention to recycle. The interaction between neighbourhood identification and injunctive social norms in turn predicted personal norms. Self-identity and the descriptive social norm significantly added to the original theory in predicting intentions as well as behaviour directly. A replication survey on the self-reported recycling behaviours of a random residential sample (N=264) supported the model obtained previously. These findings offer a useful extension of the theory of planned behaviour and some practicable suggestions for pro-recycling interventions. It may be productive to appeal to self-identity by making people feel like recyclers, and to stimulate both injunctive and descriptive norms in the neighbourhood.

Item Type: Article
Research Area: Psychology
Sociology
Faculty, School or Research Centre: Faculty of Arts and Social Sciences (until 2017) > School of Social Science (until November 2012)
Related URLs:
Depositing User: Niki Wilson
Date Deposited: 22 Oct 2013 07:06
Last Modified: 22 Oct 2013 07:08
DOI: https://doi.org/10.1348/014466609X449395
URI: http://eprints.kingston.ac.uk/id/eprint/26678

Actions (Repository Editors)

Item Control Page Item Control Page