A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies

Bird, Rachel and Raman, Adam (2008) A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

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