A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies

Bird, Rachel and Raman, Adam (2008) A qualitative analysis of factors contributing to 'appropriate' corporate social responsibility and an examination of the extent to which appropriate CSR is adopted by ten multinational companies. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 13 Nov 2014 15:21
Last Modified: 13 Nov 2014 15:21
URI: http://eprints.kingston.ac.uk/id/eprint/26574

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