The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives

Raman, Adam (2013) The limitations of current strategic management and marketing frameworks in the formulation and implementation of social media strategies: the need for newer theoretical perspectives. In: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2013, Kingston Upon Thames, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: The 4th Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law
Organising Body: Faculty of Business and Law: Kingston University
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 14 Oct 2013 12:27
Last Modified: 14 Oct 2013 12:27
URI: http://eprints.kingston.ac.uk/id/eprint/26513

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