Consumer behaviour: applications in marketing

East, Robert , Wright, Malcolm and Vanhuele, Marc, eds. (2013) Consumer behaviour: applications in marketing. 2nd ed. London, U.K. : Sage Publications Ltd. 337p. ISBN 9781446211236

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Item Type: Book
Physical Location: This book is held in stock at Kingston University Library.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Andrew Knight
Date Deposited: 08 Aug 2013 13:47
Last Modified: 08 Nov 2016 10:22

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