Martinis, masterclasses and space missions: new frontiers in contemporary publishing

Faherty, Anna, ed. (2013) Martinis, masterclasses and space missions: new frontiers in contemporary publishing. London, U.K. : Kingston University Press. 68p. ISBN 9781899999637

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A collection of writings and reflections about some of the hottest topics being discussed in the global publishing world. Growing out of the increasingly influential Kingston Publishing Blog, this thought-provoking anthology provides insights from Kingston University lecturers, students and graduates as well as sharing key learnings from a range of industry-based Masterclass speakers. Exploring a rapidly changing marketplace, this future-focused publication aims to inspire present and future publishers by: • discussing the changing role of publishers • sharing advice on building and exploiting brands • providing examples of innovative consumer marketing and guidelines on using social media • considering the impact of e-reading on book sales and bookselling • promoting the importance of creativity and innovation • looking beyond traditional publishing to new business models and uncertain futures.

Item Type: Book
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Arts and Social Sciences (until 2017) > School of Humanities
Depositing User: Anna Faherty
Date Deposited: 21 May 2013 14:52
Last Modified: 21 May 2013 14:52

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