Marketing social norms: social marketing and the 'social norm approach'

Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2013) Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour, 12(1), pp. 1-9. ISSN (print) 1472-0817

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Item Type: Article
Additional Information: This work has been undertaken in the context of the CHARM project (CHARM – Digital technology: shaping consumer behaviour by informing conceptions of ‘normal’ practise, funded through the EPSRC by the RCUK Digital Economy Programme, award number: EP/H006966/1) and the Smart Communities project (Smart Communities: shaping new low carbon community norms and practises, funded through the ESRC/EPSRC Energy and Communities stream of the RCUK Energy Programme, award number: RES-628-25-0024).
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Automatic Import Agent
Date Deposited: 18 Apr 2013 14:33
Last Modified: 01 Apr 2014 12:09
DOI: https://doi.org/10.1002/cb.1395
URI: http://eprints.kingston.ac.uk/id/eprint/25204

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