Normalising green behaviours: a new approach to sustainability marketing

Rettie, Ruth, Burchell, Kevin and Riley, Debra (2012) Normalising green behaviours: a new approach to sustainability marketing. Journal of Marketing Management, 28(3-4), pp. 420-444. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 07 Dec 2012 15:22
Last Modified: 07 Dec 2012 15:22
DOI: https://doi.org/10.1080/0267257X.2012.658840
URI: http://eprints.kingston.ac.uk/id/eprint/24280

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