How books became less 'different ' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future

Baverstock, Alison Mary (2012) How books became less 'different ' : an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future. (PhD thesis), Oxford Brookes University, .

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Item Type: Thesis (PhD)
Physical Location: This item is held in stock at Kingston University library.
Research Area: English language and literature
Faculty, School or Research Centre: Faculty of Arts and Social Sciences (until 2017) > School of Humanities
Depositing User: Alison Baverstock
Date Deposited: 29 Jan 2013 10:19
Last Modified: 06 Nov 2018 11:40
URI: http://eprints.kingston.ac.uk/id/eprint/23862

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