Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963

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