Blankson, Charles and Kalafatis, Stavros. P (2007) Congruence between positioning and brand advertising. Journal of Advertising Research, 47(1), pp. 79-94. ISSN (print) 0021-8499
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | positioning strategies, life-cycle concept, strategies, information, markets, product |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) |
| Depositing User: | Stavros Kalafatis |
| Date Deposited: | 15 Aug 2008 |
| Last Modified: | 25 Sep 2017 09:14 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2250 |
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