Measuring brand choice in the older customer segment in Japan

Singh, Jaywant, Dall'Olmo Riley, Francesca, Hand, Christopher and Maeda, Mari (2012) Measuring brand choice in the older customer segment in Japan. International Journal of Market Research, 54(3), pp. 347-368. ISSN (print) 1470-7853

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Item Type: Article
Research Area: Asian studies
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 14 Nov 2011 17:56
Last Modified: 31 Oct 2013 09:59
DOI: https://doi.org/10.2501/IJMR-54-3-347-368
URI: http://eprints.kingston.ac.uk/id/eprint/21550

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