Text message advertising:response rates and branding effects

Rettie, Ruth, Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), pp. 304-312. ISSN (print) 0967-3237

Actions (Repository Editors)

Item Control Page Item Control Page