Instantiation - Reframing brand communication

Barnham, Chris (2008) Instantiation - Reframing brand communication. International Journal of Market Research, 50(2), pp. 203-220. ISSN (print) 1470-7853

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Automatic Import Agent
Date Deposited: 30 Jan 2012 14:22
Last Modified: 30 Jan 2012 14:22

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