Researching word of mouth

East, Robert (2007) Researching word of mouth. Australasian Marketing Journal, 15(1), pp. 23-26. ISSN (print) 1441-3582

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 19 Jan 2010 11:39
Last Modified: 19 Jan 2010 11:39

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