Testing the market maven concept

Goodey, Caroline and East, Robert (2008) Testing the market maven concept. Journal of Marketing Management, 24(3-4), pp. 265-282. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 19 Jan 2010 11:30
Last Modified: 19 Jan 2010 11:30
DOI: https://doi.org/10.1362/026725708X306095
URI: http://eprints.kingston.ac.uk/id/eprint/11764

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