In praise of retrospective surveys

East, Robert and Uncles, Mark D. (2008) In praise of retrospective surveys. Journal of Marketing Management, 24(9), pp. 929-944. ISSN (print) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 19 Jan 2010 11:15
Last Modified: 22 Jan 2013 13:23

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