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Collins, Alan, Hand, Chris and Snell, Martin C. (2002) What makes a blockbuster? Economic analysis of film success in the United Kingdom. Managerial and Decision Economics, 23(6), pp. 343-354. ISSN (print) 0143-6570

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Gander, Jonathan and Rieple, Alison (2002) Inter–organisational relationships in the worldwide popular recorded music industry. Creativity and Innovation Management, 11(4), pp. 248-254. ISSN (print) 0963-1690

Goller, Susanne, Hogg, Annik and Kalafatis, Stavros P. (2002) A new research agenda for business segmentation. European Journal of Marketing, 36(1/2), pp. 252-271. ISSN (online) 0309-0566

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Hand, Chris (2002) The distribution and predictability of cinema admissions. Journal of Cultural Economics, 26(1), pp. 53-64. ISSN (print) 0885-2545

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Kalafatis, Stavros P. (2002) Buyer-seller relationships along channels of distribution. Industrial Marketing Management, 31(3), pp. 215-228. ISSN (print) 0019-8501

Kennedy, Rachel and Singh, Jaywant (2002) A case for replication: fitting product variants data to the Dirichlet model. Asia Pacific Advances in Consumer Research, 5, pp. 374-378. ISSN (print) 0098-9258

Kottaridi, Constantina, Filippaios, Fragkiskos and Papanastassiou, Marina (2002) Investigating the growing attractiveness of the EU candidate countries of Central and Eastern Europe to foreign investors. In: 28th European International Business Academy (EIBA) Annual Conference: Regional Integration, Agglomeration and International Business; 8-10 Dec 2002, Athens, Greece.

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Lomax, Wendy, Mador, Martha and Fitzhenry, Angelo (2002) Corporate rebranding: learning from experience. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 14 p. ISBN 1872058280

Lomax, Wendy, Rettie, Ruth, Murtagh, John and Mador, Martha (2002) Personality and internet usage: too shy to surf? In: 31st European Marketing Academy (EMAC) Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges; 28 - 31 May 2002, Braga, Portugal.

Lowe, Sid (2002) The cultural shadows of cross cultural research: images of culture. Culture and Organization, 8(1), pp. 21-34. ISSN (print) 1475-9551

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Matthews, Robin (2002) Competition archetypes and creative imagination. Journal of Organizational Change Management, 15(5), pp. 461-476. ISSN (online) 0953-4814

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Rettie, Ruth and Mojsa, Magdalena (2002) Attitudes to internet advertising: a cross cultural comparison. In: British Academy of Management Annual Conference; 9-11 September 2002, London, United Kingdom.

Rettie, Ruth, Grandcolas, Ursula and Payne, Verity (2002) Email marketing: permission to pester. In: Academy of Marketing (AM) Annual Conference 2002: The Marketing Landscape: Signs for the Future; 2-5 Jul 2002, Nottingham, U.K.. ISBN 0853581142

Rettie, Ruth (2002) Email marketing: success factors. In: The Eighth Australian World Wide Web Conference; 6-10 July 2002, Queensland, Australia. (Aus Web 2002) ISBN 9781863844536

Rettie, Ruth (2002) Email, text or ICQ? Just call me. In: Customer Research Academy Workshop Series (CRAWS); 10-12 Apr 2002, Manchester, U.K. (Unpublished)

Rettie, Ruth (2002) Net generation culture. Journal of Electronic Commerce Research, 3(4), pp. 254-264. ISSN (online) 1526-6133

Rettie, Ruth, Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566

Rodgers, Shelly, Rettie, Ruth and Alpert, Frank (2002) International similarities and differences in web use motivation in the US, England and Australia: a cross-cultural replication of the web motivation inventory developed in the US. In: Hawaii International Conference on Social Sciences; Honolulu, Hawaii, U.S., 11-15 Jun 2002. (Unpublished)

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Springdal, Kent (2002) Opening the black box of privatisation: an institutional framework to study the process of privatisation. In: British Academy of Management (BAM) Conference 2002: Fast-Tracking Performance Through Partnerships; 9-11 Sep 2002, London, U.K..

Springdal, Kent (2002) Privatisation of the IT sector in Sweden. In: 29th Annual Conference of the UK Chapter, Academy of International Business (AIM): International Business in the Global Knowledge Economy Economic Growth: Competition, Cooperation, Resistance; 12-13 Apr 2002, Preston, U.K..

Stokes, David, Ali Syed, Sameera and Lomax, Wendy (2002) Shaping up word of mouth marketing strategy: the case of an independent health club. Journal of Research in Marketing & Entrepreneurship, 4(2), pp. 119-133. ISSN (online) 1471-521X

Stokes, David and Lomax, Wendy (2002) Taking control of word of mouth marketing: the case of an entrepreneurial hotelier. Journal of Small Business and Enterprise Development, 9(4), pp. 349-357. ISSN (online) 1462-6004

Stone, Merlin, Foss, Bryan, Woodcock, Neil, Starkey, Michael, Mullaly, John, Machtynger, Liz, Harvey, Rich and Scheld, Brian (2002) Implementing CRM. In: Foss, Bryan and Stone, Merlin, (eds.) CRM in financial services : a practical guide to making customer relationship marketing work. London, U.K. : Kogan Page. pp. 527-555. ISBN 9780749436964