Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"
Number of items: 6. Dde Chematony, Leslie, Dall'Olmo Riley, Francesca and Harris, Fiona (1998) Criteria to assess brand success. Journal of Marketing Management, 14(7), pp. 765-781. ISSN (print) 0267-257x de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Defining a "brand": beyond the literature with experts' interpretations. Journal of Marketing Management, 14(5), pp. 417-443. ISSN (print) 0267-257X de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1998) Modelling the components of the brand. European Journal of Marketing, 32(11/12), pp. 1074-1090. ISSN (print) 0309-0566 EEast, R, Hogg, A and Lomax, W (1998) The future of retail loyalty schemes. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 11-21. ISSN (print) 0967-3237 LLowe, Sid (1998) Culture and network institutions in Hong Kong: a hierarchy of perspectives. A response to Wilkinson: 'Culture, institutions and business in East Asia'. Organization Studies, 19(2), pp. 321-344. ISSN (print) 0170-8406 WWolak, Russell, Kalafatis, Stavros and Harris, Patricia (1998) An investigation into four characteristics of services. Journal of Empirical Generalisations in Marketing Science, 3, pp. 22-41. ISSN (online) 1326-4443 |
