Items where Kingston Author is "Pina, Jose"
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Number of items: 2.
Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963
Conference or Workshop Item
Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2011) Step-down vertical brand extensions of luxury and prestige car brands: exploratory results. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)