Items where Kingston Author is "Mcgill, John"

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Conference or Workshop Item

Singh, Jaywant, Kalafatis, Stavros and Mcgill, John (2012) Business-to-business brand extension into consumer markets: an investigation of consumer attitudes. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Hand, Chris and McGill, John (2012) Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K. ISBN 9780854329472

Dall'Olmo Riley, Francesca, Mcgill, John and Passera, Mark (2012) Investigating the relationship between ‘changes’ in attitudes and purchase behaviour. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

This list was generated on Mon Apr 21 01:02:49 2014 BST.