Items where Kingston Author is "Quamina, La Toya"

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Number of items: 4.

Book Section

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros P. (2016) Strategic brand alliances : research advances and practical applications. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 120-135. ISBN 9780415747905

Conference or Workshop Item

Singh, Jaywant, Quamina, La Toya and Xue, Melanie (2017) ' 10 million followers and counting ': how digital brand alliances between online influencers and brands impact consumer value perceptions. In: 45th Academy of Marketing Science (AMS) Annual Conference; 24 - 26 May 2017, Coronado Island, U.S..

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros (2016) 'Under a cloud' : the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) 'Brands that do not do good': the impact of corporate reputation harm on brand equity and consumer value perceptions. In: 11th Global Brand Conference: Brands that do Good; 27-29 Apr 2016, Bradford, U.K..

This list was generated on Fri Dec 15 04:07:10 2017 GMT.