Items where Kingston Author is "Passera, Mark"
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Number of items: 3.
Conference or Workshop Item
Avery, Barry, Anderson, Deborah and Passera, Mark (2015) Social capital: a framework for innovative learning and teaching? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (In Press)
Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands: the role of brand positioning strategies. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409
Dall'Olmo Riley, Francesca, Mcgill, John and Passera, Mark (2012) Investigating the relationship between ‘changes’ in attitudes and purchase behaviour. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472