An empirical study of audience impressions of B2C web pages in Japan, China and the UK

Hu, Jian, Shima, Kazuyuki, Oehlmann, Ruediger, Zhao, Jiamin, Takemura, Yasuhiro and Matsumoto, Ken-ichi (2004) An empirical study of audience impressions of B2C web pages in Japan, China and the UK. Electronic Commerce Research and Applications, 3(2), pp. 176-189. ISSN (online) 1567-4223

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