Stone, Merlin, Aravopoulou, Eleni, Scott, Ryan, Parnell, Brett, Machtynger, Jon and Machtynger, Liz (2021) Reciprocating business model innovation – how client and supplier models interact. Journal of Business-to-Business Marketing, 28(2), pp. 187-202. ISSN (print) 1051-712X

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Official URL:	https://doi.org/10.1080/1051712X.2021.1920701
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation Kingston Business School > Department of Management
Date Deposited:	13 Sep 2021 15:20
Last Modified:	02 Mar 2023 03:05
DOI:	https://doi.org/10.1080/1051712X.2021.1920701
URI:	https://eprints.kingston.ac.uk/id/eprint/50012

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