Rettie, Ruth, Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566

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Official URL:	http://dx.doi.org/doi:10.1108/03090560210430863
Item Type:	Article
Uncontrolled Keywords:	brands, consumer behaviour, market entry, product introduction, United Kingdom
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law (until 2017)
Date Deposited:	28 Apr 2008
Last Modified:	27 Sep 2023 07:30
DOI:	https://doi.org/10.1108/03090560210430863
URI:	https://eprints.kingston.ac.uk/id/eprint/432

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